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Most of the entrepreneurs made the mistake of not focusing on branding during the start-up of their business? They ignore branding and are obsessed with their products and services. Research made on business expansion says that to target the customers in the market, branding is the most important factor in getting attention. The brand of an organization has its values and personality reflects on behalf of a business. The established brand is a connection between the customers and the organization. The name must be delivering the right message on your behalf so that the customers can get a perfect idea of your service.