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Companies that embrace AI will be able to test, learn, and iterate much faster, raising the competitive bar for learning. The benefits will generate a “data flywheel” effect, the idea that more users get you more data, which lets you build better algorithms and ultimately a better product to get more users. Marketers are increasingly incorporating AI tools into their strategies. Over half (51%) of marketers currently use AI, and an additional 27% are expected to include the technology by 2019.