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Mobile analytics tools help to support the analysis of both mobile and web applications and may even compare data from different applications and platforms. Mobile web analytics provides insights on how site visitors using the app via smartphone or tablet experience the app in their browser. With so many mobile analytics tools on the market it can be quite difficult to choose the best option for you. The number of downloads as well as retention time/app usage are key metrics for mobile app analytics. Mobile attribution measurement platforms track how users find mobile or web apps and begin using them.
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