Mobile Market Analytics & Ad Intelligence Tool, mobile market insights provider
Data has become an increasingly important factor when it comes to the health of any app or website. Having all of your important numbers such as the number of downloads, amount of money generated from downloads and even the most recent feedback is the key to continued success.
Companies who incorporate multiple sources of customer data drastically outperform their competitors and have higher shareholder returns. All of these numbers are able to be measured through mobile analytics. With so many mobile analytics tools on the market it can be quite difficult to choose the best option for you.
Mobile analytics tools help to support the analysis of both mobile and web applications and may even compare data from different applications and platforms. Mobile web analytics provides insights on how site visitors using the app via smartphone or tablet experience the app in their browser.
App analytics for mobile applications allow developers to examine user interaction with the app and utilize them as a guide to assist with development. The number of downloads as well as retention time/app usage are key metrics for mobile app analytics. If the app monetizes directly then mobile analytics may include hard ROI.
Some tools are concentrated around marketing, providing data that aids in decision making about audience segmentation or the most effective places to put in-app notifications. A majority of these tools fall into the mobile marketing software sector.
Other advertising-focused tools pay close attention to mobile and marketing attribution. Mobile attribution measurement platforms track how users find mobile or web apps and begin using them. Having the ability to identify the attribution source gives companies the ability to measure the success of ad campaigns on different platforms and websites.
Some tools are mostly focused on engagement and overlap with the usability and mobile app development sectors.
Although many mobile analytical tools mainly monitor and report online, some tools also track mobile web page or app usage as a channel. With so many analytics companies on the market, the main differentiator is companies who provide all-around analytics that include ad intelligence and ASO.
The advantage of using these products is that users can track trends in cross-channel activity within a single platform, complete market research, improve app performance and increase revenue.
Choosing the best mobile analytics tools for your app can be a difficult task as a new vendor enters the market daily.
Hopefully we could make the decision a little easier with our list of the best mobile analytics tools for 2020.