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The goal of user experience design is to better understand the wants and needs of the people who will be using the product. UX design principles help through new design patterns, interaction models, and standards. Designers frequently use design languages to ensure their work is consistent from project to project. Having a product that is already familiar to your customers will make it much easier for them to learn and utilize it. Designing iOS apps, for example, requires following Apple’s Human Interface Guidelines. Design for Mobility is one of the most important UX design criteria is to consider accessibility.