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Every week, we profile a new font and dive into trends, facts, and how-tos about design, typography, marketing, and product.
Thanks so much for being here. I hope this week has been good so far. Last week was a little crazy for me, but things are finally slowing down : ) I took a whole day off on Friday and felt very refreshed. Sometimes you need a little breather
Now, let’s get back into it.
Every week, we profile a new font and dive into trends, facts, and how-tos about using it for design. Welcome to our fourth profile!
And today we have:
img: Samples of Libre Franklin
Recently, a reader of FontDiscovery asked me for advice about keeping her brand message consistent across different platforms. She wanted tips on how to make her visuals stand out and her brand messages clear.
My advice? Try using just one font across all platforms: try Libre Franklin.
Libre Franklin is as close as you get to a super font — it can be used for almost anything: app, websites, social media. This is a friendly sans serif that fits all your needs, whether it’s the tiny text on a label or the big text on a landing page.
A sans serif is a letterform without the little feet (“serif”) at strokes’ ends. Sans serifs typically appear bolder than serifs because they have less thick and thin in their strokes. Their bold appearances make them better suited for screen purposes while also giving off vibes of edgy and new. Fashion brands love sans serif for this reason.
img: Supreme Branding; credit: Fashionista.com
Libre Franklin belongs to a type of sans serif, called humanist sans serif, that takes inspiration from traditional calligraphy. Look closely, and you will find that Libre Franklin has a very slight variance in its strokes, reminding us of a soft calligraphic touch. Because it reminds us of handwriting, humanist sans serif is often perceived as less edgy, more friendly than other sans serif types. Many brands, such as Glossier, love these sans serif due to the warmth they offer.
img: A Double Story ‘g’ is also Characteristics of Calligraphic Influence
img: Glossier Branding; credit: thebeautythread.com
Libre Franklin comes with 18 weights (so many!). It has styles fit for any purpose. Next time, if you are looking for something warm and inviting, give Libre Franklin a try : )
img: Many Weights of Libre Franklin
If your brand’s primary visual brand personality is friendly, give this font a try!
Libre Franklin has many weights, so you will have something you can use for any occasion. Bolder versions are great for social media. Combining different weights can be perfect for information-dense projects like apps, blogs, landing pages.
Don’t use thin, extra light, or light for small size texts. It can be tough to see.
img: Avoid using the really lightweight (imagine if these texts were smaller… it would be tough to see!)
Try setting your resume or personal website in Libre Franklin. Do you notice a difference?
img: Quick infographic about Libre Franklin
Before we say goodbye, I want to know what you think of our content so far. Was there anything confusing? Is there something specific you want me to cover? Reply directly to this email to let me know your thoughts. I want to create content you enjoy!
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Have a nice week and see you in the next issue!
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