Originally published at www.Tintup.com/casestudy — April 13, 2016 #getunstuck is sales video micro-mentorship at scale and it launches today. The largest campaign of its kind: by thought leaders in sales & business, for the new generation of the aspiring best. The movement empowers millennial salespeople to #getunstuck and share their own story. The Challenge of salespeople today: One traditional perception of salespeople is that they are solely money-motivated and just doing whatever it takes to close deals. Sales as a profession is shifting — the reality in the current business landscape is that salespeople are constantly seeking fulfillment to better themselves by honing their craft. Despite popular perception, sales is a very complex discipline and can be a very solitary lifestyle filled with obstacles. Perception vs. reality: It’s challenging to find quality content amongst the vast amount out there. Salespeople want the feeling of having a mentor, someone who shares gold nuggets of wisdom with them, but as they do the sales grind day in and day out, it’s not easy to find that valuable insight. We are providing this mentorship at scale by bringing together an unprecedented number of the brightest minds and gathering all their distilled wisdom in one place. Mentorship at scale: internet Salespeople aren’t seeking out long form articles to better themselves. The way we consume content has changed — we chose the 60-second format to truly suit the millennial audience. How do millennials consume content? The Solution: To raise #getunstuck awareness and engagement with TINT’s web display solution. To initiate the campaign, we reached out to the top sales thought leaders and have already begun receiving community submissions on . www.getunstuck.club The companies participating include SalesLoft, Marin Software, CenturyLink, Influitive, SAP, Fastly, Tint, Hubspot, Salesforce, UC Berkeley Extension, LeanData, HackerRank, HireVue, Dyn, TalentBin, Reward Gateway, Birst and more. As well as our favorite thought leaders from Predictable Revenue, A Sales Guy, Score More Sales, Sales Pro Insider, Heinz , Sales Trainer, Sales Hacker, Harris Consulting, Creation Agency, Sales-Shake and more. Marketing To amplify engagement, we’ll be facilitating a #getunstuck daily tweet discussion from @getunstuckdaily around the featured videos of the day. “TINT has enabled us to unite top sales leaders to share wisdom for the next generation of salespreneurs.” — Branko Cerny, CEO/Cofounder of Immediately TINT has allowed #getunstuck to: Identify and increase engagement with members of top sales communities on Twitter, YouTube and LinkedIn. Aggregate and curate authentic video content to be shared and reshared on social media and participants’ social channels. Unite sales leaders around the world and to empower salespeople by joining the movement on www.getunstuck.club How #getunstuck used TINT: In order to use TINT, #getunstuck had to upload collected videos on an Youtube playlist called ‘getunstuck’. To connect the Youtube content, we utilized TINT to aggregate the private playlist and chose to we made them public. Controlling when the videos go live are valuable because a movement does not take place overnight. In order to create a movement, we had to command the release of the videos in a timely and strategic fashion. manually approve posts before Personally, I’ve been using Tint since 2013 and it has helped my projects save a total development cost of over $50k. TINT helps our project treat every social post like royalty W e’re excited to share the results in a follow-up post after the campaign is over so you can learn the best strategy! Join the movement today by uploading your community videos on @getunstuckdaily. Tell us how you #getunstuck in your day to day sales process. Twitter
