Too Long; Didn't Read
Jessica Rolph and Rod Morris raised $32 million for Lovevery over three funding rounds. Jessica and Rod say fundraising successfully was all about the timing and timing. Jessica: "Fundraising is about relationships, and you don't know who's going to say yes or no" Rod: "You're probably underestimating how much time you should be dedicating to different people to make your odds as good as possible" Jessica: “If you raise your seed, have a run of 12 to 15 months out, [start your seed] six months after it’s 18 months out [and then don’t] stop”