The holy grail of advertising … is contextual ads …[and you] can fully control access to the best keywords on Twitter
Disclaimer 1 — they are “brand new” because I say so, not because I know so. If you thought of them already, Congrats!! Write your own blog post titled “Three OLD AS THE HILLS Strategies to use Twitter Effectively (but I’m sure Sai thinks he invented them today)”
Disclaimer 2 — I am still testing these strategies and I am seeing decent results but in the interest of better science, I want you to replicate my results using these or similar strategies .
The holy grail of advertising — the foundation on which Google built its empire which today lets Larry Page dick around trying to build a flying taxi service — is contextual ads. These are ads which get displayed when someone searches for stuff (Wiki it to learn more).
…your [tweet] will live on forever, silently working for you to bring people to your profile
Now, you, with a little bit of time and some search string fu, can fully control access to the best keywords on Twitter. And you can do it for free. And you can do it forever. Let’s call these tweets Sentinel Tweets because …well, you’ll see.
if someone likes your tweet, they are going to check out your profile
Now you know why I like to call these Sentinel Tweets. They work for you guiding people to your profile — assuming the tweet is engaging.
Almost invariably, the About or Team page is the first link clicked after someone lands on your website for the first time. Similarly, on Twitter, if someone likes your tweet, they are going to check out your profile. And if you aren’t getting the most juice out of your Twitter profile, your loss.
People are judging you on these things but chances are, you have never even thought about it.
You want quality, engaged followers not just Bots stupidly retweeting your short form diary-rhea.
Believe me, Twitter moments has the power to transform Twitter into a proper blogging platform — not just instant microblogging — where people go to immerse themselves in OPL (Other People’s Lives). And the more they immerse themselves in your life, the higher the chances that they will join your tribe.
Create your own Twitter moments and reference them in your Twitter bio. If someone is interested enough in you to read your personal Twitter moments, you are likely to convert them into a customer at some point of time. You want quality, engaged followers not just Bots stupidly retweeting your short form diary-rhea.
What I like about these strategies is that
The next steps in order of rising difficulty are —
Can’t wait to hear how your Twitter engagement has changed with these strategies in place.
Friendly reminder — Science is suffering from a Repeatability Crisis so I would love to have you try these suggestions out to see if they work for you.
Originally published at ramachandr.in on April 26, 2018.
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