Too Long; Didn't Read
According to EY, ICO markets presents big risks for investors. Flawed token valuations, unclear regulations, heightened hacker attention and congested networks. In such context, the ability of ICO to meet fundraising goals is declining. 90% of projects with funds raised via ICOs reached fundraising goals in June 2017 compared with 25% in November 2017 (see <a href="https://cdn.crowdfundinsider.com/wp-content/uploads/2018/01/ey-research-initial-coin-offerings-icos.pdf" target="_blank"><strong>ey-research-initial-coin-offerings-icos</strong></a>). In such context, and increasing scam %, startup need to rethink their ICO strategy by recentering the participants (users/investor) at the centre of the game. Build trust and transparency in a pre-ICO marketing strategy will definitely make the difference to reach fundraising goals.