Too Long; Didn't Read
The value of the Scientific American as an advertising medium cannot be over-estimated. Its circulation is ten times greater than that of any similar journal now published. It goes into all the States and Territories, and is read in all the principal libraries and reading-rooms of the world. We invite the attention of those who wish to make their business known to the annexed rates. A business man wants something more than to see his advertisement in a printed newspaper. He wants circulation. If it is worth 25 cents per line to advertise in a paper of three thousand circulation, it is worth $2.50 per line to advertise in one of thirty thousand.