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Instagram SEO is necessary for photographers to display their portfolios on the web. It is mission-critical for those that don’t have a website...yet. Instagram is more than just pretty people with amazing backgrounds. It is a source of livelihood for many. Make sure your Instagram is up to date and user-friendly will make your life and the web crawler’s life easier. Use Emojis to help humanize your brand and connect with the youth. Write Expressive Captions to match user intent for better results.