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May 1st, 2002, AOL at the time known as America Online announced a deal with Google. That deal was crucial and one of those that made Google the tech giant it is today. Gennaro is the founder of FourWeekMBA, a leading source on business model innovation. With the AOL deal, Google got the traction he needed to gain a competitive edge for years to come. In fact, that deal was critical as it gave Google the exposure needed to get to its IPO.