The Relationship Between Energy Drinks and Esports

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The world of esports is a billion dollar market - over $1.8 billion - and some of the biggest esports teams are sponsored by big name energy drinks. Drinks such as G-Fuel, Redbull, and Monster are featured in personal streams and large tournaments. Energy drinks are often used to boost energy before a workout or to increase alertness. With 331.4 million viewers of esports each month, there is a large market of people that energy drinks companies can market to. Caffeine increases physical endurance, increases information processing, and boosts metabolism.