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Alyona Karpinskaya is the founder of PRBA, a PR agency providing PR support for blockchain projects. PRBA is based in Kiev, Ukraine, based in the city of Kiev. The PR agency is based on PR work for startups in innovative fields like Web3 in particular. A carefully constructed and competently implemented PR strategy will allow you to achieve maximum coverage for a new product, thereby attracting new users and giving an unambiguous signal to potential investors. The size of the budget is not always proportional to the quality of the results achieved, says Alyona.