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The Power of Lateral Thinking: Boost Your Creativity and Problem-Solving Skills as a Generalistby@thegeneralist
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The Power of Lateral Thinking: Boost Your Creativity and Problem-Solving Skills as a Generalist

by Elhadj_CAugust 15th, 2023
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Lateral thinking is all about breaking the conventional pattern of thinking and looking at a problem from a different perspective. It not only leads to more creative problem-solving skills, but it can also improve communication, build teamwork, and increase productivity. Lateral thinking can also help in personal growth by enhancing mental flexibility and improving decision-making skills.
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Let's face it; we all want to be good at solving problems and coming up with creative ideas. Whether you're a marketer, entrepreneur, or student, creativity and problem-solving skills are essential skills that can take you a long way. But here's the catch-22 situation: how do you foster these skills when you're a generalist and don't have a specific area of expertise?


Generalists are masters of many trades but a jack of none. They have a broader perspective on things with the ability to connect different fields or ideas. This is where lateral thinking comes in handy. Lateral thinking is all about breaking the conventional pattern of thinking and looking at a problem from a different perspective. So yes, creativity and problem-solving skills are important, and lateral thinking helps enhance them.


But how? In the following sections, we'll explore this topic more in detail. So, pull up your socks and get ready to boost your creativity and problem-solving skills as a generalist with lateral thinking.

What is Lateral Thinking?

It's a concept introduced by Edward de Bono, a leading authority in the field of creative thinking. So what is lateral thinking? It's the ability to think creatively and approach problems from different angles rather than just the obvious ones. Lateral thinking is quite different from vertical thinking. Vertical thinking involves a logical and linear approach that follows a set of predefined rules and guidelines. In contrast, lateral thinking encourages individuals to think outside the box and explore different possibilities.


There are many benefits of lateral thinking. It not only leads to more creative problem-solving skills, but it can also improve communication, build teamwork, and increase productivity. Additionally, it can also help in personal growth by enhancing mental flexibility, improving decision-making skills, and reducing stress levels. Overall, incorporating lateral thinking into your problem-solving approach can lead to some great benefits personally and professionally. So why not try it out for yourself?

The Relationship Between Generalists and Lateral Thinking

Generalists and Lateral Thinking - a perfect match.


Generalists are individuals who possess knowledge and skills in multiple fields, rather than specializing in a single field.


Lateral thinking, on the other hand, is the ability to solve problems through an indirect and creative approach. It allows individuals to generate unconventional ideas and solutions to problems that might not be solvable through traditional methods.


They can bring their multi-domain knowledge to tackle complex problems using a unique perspective. Their practical experience across various domains gives them an enormous problem-solving ability, helping them develop unconventional solutions to problems that specialists may not encounter.


Another significant advantage of being a Generalist is the enhanced creativity they tend to possess. Due to their wide range of experiences and knowledge, they can visualize and create new, innovative ideas that specialists may not think of. They can connect various topics, thoughts, and ideas in unique ways, giving birth to something new and fascinating, which can add value.


Lateral thinking and Generalism work hand in hand to enhance problem-solving skills and foster creativity. Generalists are not just jacks of all trades; they are masters of lateral thinking. Their diverse knowledge allows them to be creative in their solutions to problems and convert unconventional and challenging situations into opportunities.


As Picasso said, “The chief enemy of creativity is ‘good’ sense.” Generalists can create something extraordinary by pushing the boundaries of conventional thinking. In short, lateral thinking is a valuable tool that Generalists possess and can leverage to not only improve their problem-solving skills but also foster creativity. A great combination indeed.

But like any tool, it takes practice to get somewhat perfect at it.

Techniques to Improve Lateral Thinking


When it comes to thinking laterally, there are a variety of techniques you can use to help improve your abilities.


Random Word Generation is a great way to activate your brain's creative juices. Essentially, you select a random word and then try to find connections between that word and the problem you're trying to solve.


Reverse Thinking is another great technique, which involves flipping the problem on its head and trying to find a solution from a completely opposite perspective.


The Six Thinking Hats Technique is a powerful tool developed by Edward De Bono, which involves wearing six different hats, each representing a different way of thinking, to help you approach a problem from different angles. Another technique is to change perspectives. When you approach a problem from a different point of view - like that of a customer or competitor - you open yourself up to new ideas.


And lastly, brainstorming. This classic technique is tried and true. Get a group of people together, generate ideas, and build off of one another's thoughts to help develop creative solutions. While all of these techniques require effort and practice, consistently putting them into action is the key to success. With some dedication, you'll start to see improvements in your lateral thinking skills in no time.

Tips for Generalists to Foster Creativity and Problem-Solving Skills

Generalists can excel in problem-solving and creativity, challenging the notion that they cannot. Being a Generalist means having broad exposure to different fields, which naturally fosters creativity and problem-solving skills. There are several ways that Generalists can explore to enhance these abilities:


Cultivate your inquisitive side: Embrace a mindset of curiosity and exploration, as it can open up a world of new avenues for problem-solving and creativity. - Stay updated with the latest trends: Engaging with present-day topics can provide insights into new perspectives, enriching your problem-solving abilities.


Explore diverse fields: The strength of a Generalist lies in their holistic approach, which enables them to draw from various domains to find innovative solutions.

Join groups or communities: Networking with like-minded individuals not only expands your professional circle but also offers opportunities to learn from others' experiences and ideas.


Reflect on past experiences: Taking time to contemplate the lessons learned can sharpen the skills necessary for Generalists to succeed.


Remember, Generalists have a unique advantage in problem-solving and creativity, and by embracing these alternative approaches, they can further enhance these skills.

Final Thoughts

Generalists possess a natural curiosity and adaptability that allows them to thrive in various fields, fueling their creativity and paving the way for innovative ideas.


They can also seek inspiration and stay updated on the latest trends by engaging with communities and groups. Reflecting on their experiences can serve as a wellspring of novel approaches to problem-solving.


By embracing lateral thinking techniques and actively immersing themselves in new encounters, generalists can unlock their problem-solving prowess and conquer intricate challenges through ingenuity. Step out of your comfort zone, explore unchartered territories, and dare to think beyond conventional boundaries!



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**This article is part of a series on the topic of generalists and how they can find their purpose. We’ll provide opinion pieces, but also practical guides as well as interviews with contemporary generalists who’ll share their journey with us. Stay tuned!