The Ouroboros Approach to Marketing

In a society with diminishing attention spans and a thirst for instant gratification, we’ve seen the proliferation of how-to courses and systems that would provide instant sales or “magic“ sales funnels that promise to eventually get the sale from prospects by staying in front of them forever hoping that “in-time“ the prospect will take action and buy.

The issue with this mindset most marketers don’t seem to see is that this approach is linear. It is focused on the actions of conversions from lead generation to sales without taking in consideration the true value of the lead… And no, I’m not talking about the value a “Data“. I’m talking about the value in “Social Credits“.

Most marketers suffer from “Tunnel Vision” when it comes to currency and fail to see non-buyers true worth as they only focus on monetary transactions instead of seeing the opportunity for abundance by exchanging value with their list using “Social Credits” as the currency.

What I Call “Social Credits”

• Optin
• Confirmation
• Sale
• Re-sale
• Membership
• Referral
• Complaint
• Refund
• Review
• Mention
• Post
• Reply
• Feedback
• Share
• Like
• Comment
• Response
• Encouragement
• Moderating
• And many more

When we understand and quantify “Social Credits” we can start creating value offerings that are win-win for everyone. Crypto has shown us that “Cash“ is not the only form of currency.

Community is Good Business

Instead of focusing on a sales funnel with a “Value Ladder”, businesses would be better served in creating “Ouroboros Loops” that offers value to their tribe members in exchange for social credits in a closed loop environment.

Loops within loops, within loops

When I think of an Ouroboros community I see it like an “amusement park” filled with Ferris Wheels, with each wheel being a topic of interest and each basket being the solution to ONE specific problem.

Here’s what a “Ferris Wheel Basket” looks like…

The Web 3.0 Coaching Blueprint Ouroboros Loop

Solving “Big Problems”

When I close my eyes I imagine the power of Web3, NFT’s and Smart Contracts combined with the Web 3.0 Coaching Blueprint built on the Ouroboros Loop model, I imagine a community that puts an end to “Big“ personal problems.

If you’re a coach or mentor that wants to help people break through their big problem, join our community of “Problem Solvers”.