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The Most Prospective Emerging Technologies to Invest: VR, AR, MR Compared in Detail. The most appealing option between AR, VR, and MR critically depends on your business goals. AR generates digital elements that are superimposed onto a user’s view of the real world through a mobile or AR-enabled device. Virtual reality is less ubiquitous than AR, but a rising star, set to transform the way of companies do business. The returns generated on the initial investment of emerging technologies are the driving factor behind implementing them.