The Marketing Landscape Is Changing: Stepping Away From the Pay-to-Play Modelby@techsoup

The Marketing Landscape Is Changing: Stepping Away From the Pay-to-Play Model

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With increasing migration to digital environments, nonprofit organizations are able to more effectively mitigate the challenges of traditional marketing. Traditional marketing tactics include direct mail, print advertising, billboards, and telemarketing. Inbound marketing focuses on more sustainable, long-term growth through relationships, social awareness, and valuable content.

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