Too Long; Didn't Read
We live surrounded by messages and we consume them everyday in private and public spaces. Communication streams hit us everywhere from the brands of the clothing we wear to signs on the street, instructions on the oven, traffic lights, etc. Anywhere the eye can see it’s likely to see an ad or intentional message. MDI estimates a normal American consumes around 4,000 to 5,000 ads a day but that doesn’t even count all the other visual clues and indicators we see and seek with a purpose (i.e directions, bathroom signs, exit signs, etc.).