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Social media analytics is commonly used as a medium for accessing the feelings of your clients towards a particular product or service. Media analytics brings to light your marketing strategy which has the best impact on your brand's online campaigns. With extensive analytics, you'll be able to see who likes your product and who doesn't. It also helps you see the effect of your various strategies and how they've helped your brand’s development over time. With the analysis, you get to see which has a higher impact than others and you streamline your efforts to that.