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The Importance of a Continuous Delivery Culture is the ability to ship code quickly, safely, and consistently. The ideal state of Continuous Delivery is one in which your code is always ready to be deployed. To effectively practice CD, you need to: convey the importance of CD to your team and create a blameless culture. Set concrete, data-based goals that will allow you to track the impact of new processes. Measure success by using metrics for engineering leaders. Set concrete goals to help prove CD works.