Previously, I had written a <a href="https://www.americaninno.com/boston/from-the-community-boston/the-crypto-bubble-of-icos-what-token-buyers-should-know/" target="_blank">cautionary article in Bostinno</a> for retail investors who want to buy tokens through ICO. This article is for incumbents and startups that are planning to take the ICO road. Here in this article, ‘you’ is referred to a startup or company unless otherwise stated.