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The number of mobile games entering the market is increasing every year. It's a complex, highly competitive market, with many apps struggling for users' attention. When promoting games and attracting users to them, companies often create a lot of creatives, but not all of them turn out to be the right ones. The guys from Adsbalance invented 5 rules that helped them increase the number of unique visitors of the promoted application by 10 times. The rules will help you increase number of installs by tens of times.