Too Long; Didn't Read
Millennials are the largest and most influential generation of consumers and only going stronger. Millennials are quickly becoming the most important consumers encountered by most types of business. They have a spending power that is estimated to be worth $10 trillion over their lifetimes. Millennials trust their peers’ endorsements and read and trust product reviews and care much less about ads than previous generations. Millennials like to buy online half of the time after they visit a brick-and-mortar store first. They are a breeding ground for all of our digital marketing channels.