The Fastest-Growing Companies Start Really Slowly

Interview with Ooshma Garg, CEO and Founder of Gobble

If your company doesn’t produce a hockey stick graph for growth by the end of the first year, you’ve done something wrong. Don’t expect it to become one of the fastest-growing companies, just shut it down!

Seems drastic, no?

Sadly, that’s what many founders are led to believe.

The truth is, it can take several years to really figure things out. Some of the fastest-growing companies today began really slowly.

To debunk the myths around how long it takes to really see significant growth, I’ve invited Ooshma Garg, the CEO and Founder of Gobble.

Gobble is a weekly dinner-kit delivery service that helps busy people cook dinner in just 10 minutes with one pan. It is growing quickly, doing $100M in sales. But it didn’t happen overnight. It took 3+ years of twists and turns through the trough of sorrow.

This is one of my favorite episodes because Ooshma does a great job of talking openly about issues that many founders struggle with like:

• why you should pursue your idea, even when you don’t have a funding or a technical co-founder;
• what to do when your lead engineer leaves right before you launch;
• why finding product/market fit is really about becoming an expert in the field;
• transitioning from a bespoke service to a product that scales;
• how to deal with competitors that creep up on you;
• how to deal with the criticism of going at your own pace;
• why it’s OK to go back to investors that had initially rejected your idea; and
• how to put aside your ego and do what is best for your company.

And if you’re curious about Gobble, be sure to check out their service here and use the code FEMGINEER17 to try it out for free.

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