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Guy Sheetrit is the founder of Over The Top SEO, one of the fastest-growing and most awarded multinational SEO agencies. This guide highlights important KPIs you should be measuring to have an accurate understanding of the impact of your SEO strategy. Backlinks are important because Google and other search engines consider them ‘votes of confidence’ for a particular webpage. The more backlinks a page has, the higher it tends to rank. But not all backlinks are created equal, and the quality of backlinks matters more than numbers.