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Gennaro is the founder of FourWeekMBA, a leading source on business model innovation. Business models enabled him to gain insights into how companies worked at a holistic level so that he could become a better digital entrepreneur. Google suggests "How to write a business plan" when typing "how to... business model" on how to write business plans. He says business models have become more important than technical innovation in order to create competitive moats in the world of business models and technology.
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