Too Long; Didn't Read
There’s a generic framework that investors place themselves in, and there has been a large amount written about what makes for a successful investor in one vs the other. Companies that are ‘enterprise’ like Slack or monday.com rely on traditional B2C methods to increase penetration with their customer base. The winners win because they crack the go to market before others, or outdo them through persistence, money or cheating. Find whatever is the latest trend, beautiful UI, user controls, AI, and throw it at the established behemoth and out comes a beautiful start-up.