Too Long; Didn't Read
The New York Times article about the "touchless economy" focuses on how to "defend" that part of the economic activities that continued without the need for physical contact between the actors of the specific transactions. Think FedEx, UPS, or here in Switzerland SwissPost. The article focuses a lot on how digital transformation has become something, I wouldn't say a priority, but really essential. The encounter between physical and digital becomes a perfect combination, without interruption. An experience that always makes me order back on Zalando. In these two episodes, the experience becomes something perfectly orchestrated.