Too Long; Didn't Read
User behavior is a tough nut to crack. <a href="https://uxplanet.org/why-todays-app-users-are-the-most-complicated-ever-4bd18186147" target="_blank">Users are complicated, unexpected, and impatient</a>. As mobile technology improves, users become more skilled and more knowledgeable about their devices and what they want to gain from them. This is good news, but it actually makes mobile app creators’ jobs harder, as it makes it more difficult to understand what users want, why they interact with apps the way they do. User behavior is now so nuanced that we need more than quantitative data to understand it — more than graphs and numerical metrics like MAU/DAU, session length, and retention rates. User behavior analytics must provide answers to deeper questions: not just “what” and “how many” but also “why” and “how”.