Too Long; Didn't Read
Many companies practice “Peacocking” - a way to appear better on paper than reality than reality. The practice is very popular for companies trying to get bought, not sell. There are a few tools you can use to help size up a company. This 10 minutes exercise gives you a better idea of how a competitor is performing. You’re not going to get something that reverses engineers a P&L, but you will get a directional idea of. how the company is doing.