Too Long; Didn't Read
AWS is the single biggest reason for the glut of tech startups we see today. It has significantly reduced the time, money and skills required to go to market. There has been a lot written about Amazon’s <a href="https://www.bloomberg.com/news/articles/2017-06-28/look-out-google-and-facebook-amazon-s-little-ad-business-is-growing-fast" target="_blank">recent push</a> into online advertising and whether it could one day challenge Google and Facebook. While that is anyone’s guess, a direct comparison misses the point of how the world of brands has changed from the time when Google and Facebook were built and how Amazon is trying to build for the future.