Andreas Sandre

@andreas212nyc

The 5 most followed companies on social media

What makes these companies so succesful on digital platforms?

The success of a brand on social media often relates to the attractiveness of its product/s, the people building and developing the brand, and how customers engage with the brand.

Is it so? Perhaps… Let’s see what some of the most followed — that does not necessarily mean ‘succesful’ — companies on social media are.

The list does not include news outlets, media-only companies, and celebrities.

TWITTER

  • Youtube 70,249,950 followers
  • Twitter 62,057,981
  • Instagram 39,482,334
  • Google 19,159,848
  • Facebook 14,040,083

INSTAGRAM

  • Instagram 227,294,061 followers
  • Nike 74,941,080
  • Victoria’s Secret 57,385,917
  • Chanel 26,645,010
  • H&M 23,362,560

FACEBOOK

  • Facebook 203,993,172 likes
  • Coca Cola 106,128,548
  • Youtube 83,280,230
  • McDonald’s 74,225,638
  • Disney 51,042,416

LINKEDIN

  • Google 5,358,817 followers
  • Microsoft 4,154,836
  • Apple 3,769,735
  • Amazon 2,728,737
  • HP 2,526,345

YOUTUBE

  • IGN 8,898,922 subscribers
  • Red Bull 6,482,290
  • PlayStation 5,931,435
  • Google 5,528,161
  • Apple 5,371,720

Thoughts anybody?

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