Co-founder and CMO
For the ones who prove that “one picture is worth more than 1000 words” is not enough
On Instagram, its all about the grid. With more than 300 million users, Instagram is now one of the most powerful social media outlets for brands, specially for fashion ones. Its no doubt that between the millions of pictures and videos posted each day, brands are looking for unique ways to get our attention. While the rest of us have been cracking our heads using VSCOCAM to get the perfect feed, fashion brands have stepped up the game. Take Jacquemus, an upcoming french designer, the most wanted bag of the moment Mansur Gavriel, and Nike Labs, who have been using Instagram just a little more creative than all the rest.
Jacquemus, the 25 year old french designer known for designs with the aesthetics of Comme Des Garçons, is all about telling stories. As designer who plays constantly with the ideas of uniform and repetition, its no wonder that his Instagram account reflects the same.
Sometimes, Jacquemus even posts the same picture three times, with not even a slight difference. Seeing our friend’s #selfie three times in our feed might surely lead to unfollow, but Jacquemus’s Instagram works as a whole. We get a peek into what inspires him, his lifestyle, and of course the clothing itself. The account not only features the eccentric clothes of the brand, but goes from selfie, to high fashion, and even emojis and messenger conversations. The overall feeling is more of a gallery, the story Jacquemus wishes to tell, and by using three pictures for each theme, the result is on brand and refreshing.
Then there’s Mansur Gavriel, the it bag of the moment. The brand got its big hit when all fashion editors and celebrities were spotted with the brand’s iconic bucket bag during fall 2013. Mansur Gavriel’s Instagram feed develops more as a storytelling mode. By showing different angles and views, we get to see the bags play more the role of a character in the world than of a product. This style of portraying the bags, gives each one of them a certain identity and background, to which customers can relate to. What is great about Mansur Gavriel is that it does not only use Instagram to fill us all with bags, bags, and more bags. There is a constant use of plants and fruits going on in all the feed. The pastel colors and textures make up a feed that is beautiful and pleasing to the eyes.
And then there’s Nike Lab. Innovation x innovators states on its Bio. The sneakers are shown in 3 angles, top, side and ¾, adding up to 3 pictures for each shoe. The use of bold background color gives each row a big importance. By not featuring this innovative sneakers worn, it brings us into the feeling that each shoe is a special creation. The account also includes model pictures that look more as a fashion spread than advertising. Nike labs appeals to a customer for which all details of the shoe are important. Even the sole counts. This is not just any other shoe, we do not need to see any Lebron sporting them to want them. This is for the die hard Nike fans.
So do you need to start posting 3 picture stories on your account? Not necessarily. There are many creative ways to pimp up you Instagram, whether it is using filters, or maybe just sticking to a style or theme. The 3 picture works for this brands, what works with yours? Share us your thoughts on the comments below.
Originally published at polsieinc.tumblr.com.
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