Too Long; Didn't Read
The 20 Slides That Raised $7 million are a play in 3 parts: The Wind-Up, The Execution and The Close. Well executed pitches are a series of stair steps, with each step allowing you to meet the next objective. Pitch in an office, not a coffee shop. Pitch without Randos walking behind you all the time (no one cares about your shared office space). Pitch live when you can. Don’t pitch on a phone call. Pitch live.