Too Long; Didn't Read
Google Analytics is run by the largest ad-tech company in the world. It’s the most popular third-party request on the web accounting for 0.64% of all network requests. The amount of data Google Analytics collects is overkill for the majority of site owners. Google Analytics has more than 125 different reports and more than290 different metrics you can gather your insights from. Analyzing these is a full-time job that requires a lot of time, effort, expertise and experience to do well.