Technology was meant to make our work easier. Hand over the reins to artificial intelligence and let it do all the work for you.
But rather than working less, people are busier than ever. We are available 24/7 thanks to emails, Slack notifications, endless meetings, and AI-powered dashboards. Technology makes things far more complex than they need to be.
Are we actually more productive, or simply doing more work that resembles productivity?
Let’s reimagine the idea of efficiency in the digital age.
When something like this comes along, there is always this promise of efficiency, but what you get—really—is a compounding of work to do, expectations, and noise.
Rather than reducing workloads, technology tends to increase them—because the more we are able to do, the more we’re assumed to do.
A hundred years ago, economist John Maynard Keynes foresaw that technological advances would shorten work hours to a 15-hour workweek. Instead, work has filled every hour to be had.
But the problem is not that we don’t have enough productivity tools; rather, we haven’t changed our minds about what work itself is.
For decades, companies tracked productivity in hours worked and tasks completed. But in the digital realm, output isn’t always a great indicator of success.
Who was more productive?
A traditional system would say Worker A, because they completed more tasks. But in fact, Worker B provided more value.
The issue is even more pronounced with remote work. Visibility—who responds immediately to emails, who stays logged in the longest on Slack—seems to be an informal metric on which managers often evaluate employees, rather than actual contribution.
For the future of work, better productivity metrics that reflect real, rather than busy, impact will be needed.
AI and automation have known benefits in eliminating repetitive work, but they do carry risks:
Instant access to analytics can result in decision fatigue, where employees are spending more time analyzing than doing anything with it.
Marketing teams always used to make decisions based on a couple of reports a week. Then they had real-time dashboards with thousands of data points—but instead of streamlining the process, it tends to paralysis by analysis instead.
While AI is great at following processes, it has a hard time when faced with outliers or situations where human intuition is required.
AI-backed customer support proactively handles 80% of tickets. That works fine—until an unusual case comes along, and human employees discover they no longer have the knowledge or experience to manage it effectively.
When utilized properly, automation is incredibly advantageous, but when it comes to AI, it is a slippery slope that will destroy your adaptability if you become overly reliant on it.
Always-on systems put pressure on humans to be always-on as well, which makes deep work and being creative more difficult.
A lot of companies will use AI to measure how well their employees are doing, but once workers feel that everything they do is being monitored, they begin optimizing for visibility rather than impact.
The purpose of technology is to make work easier, not harder.
Rather than doing more, faster, we should work smarter.
Many technology leaders say the best employees are the ones who spend time thinking rather than reacting. Deep thinking is an undervalued skill in a world that prioritizes speed.
The next generation of innovation should center on helping people work better instead of just faster.
More companies are also shifting toward a results-oriented work culture—a focus on goals, ingenuity, and long-term strategy rather than short-term output.
We need not productivity tools that create new to-do lists, but rather tools that make us do less—but do it better.
We don’t need more productivity—we need better ways to work.
What’s your verdict—does technology actually make us more productive, or just busier? Let us know what you think in the comments!