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Mark Smargon, CEO at Fuse.io, talks about creating micro-economies and leveraging the technology to build ever-lasting products. Fuse allows businesses to create, issue, and manage tokens with simple computer skills - no coding knowledge required. The important thing is to provide a pleasurable user experience and ensure that the right incentives are in place for participants to get involved and take advantage. By experimenting with tokens, businesses are entering the realm of augmented money and the possibilities become endless as consumers and businesses find new ways to interact with each other.