Too Long; Didn't Read
Chinese electronics company OnePlus started in 2013 with just $300 and a dream. The company went from zero to hero in a matter of a year and became the fastest-growing Android device company. One of the main features that made OnePlus so unique was its ability to offer high-end specs at a much lower price than most other smartphones out there. The fact that OnePlus offered its product at half the price compared to all other premium smartphones became a central selling point for potential customers. Their creative marketing strategies have contributed to their success.