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ChartMogul shares some of the pros and cons of building or buying a subscription analytics tool. Building from scratch may appear to be a good option because it allows you to create a tool that is the perfect fit for your specific business model. Buying a third-party analytics product usually drives distinct teams that drive an analytics platform that is unique to their use case. Building your own analytics tool may be better than buying an external product. Building an internal analytics tool is a better option than building a product from scratch, but there are many tradeoffs.