Too Long; Didn't Read
Video streaming service IIVI is a video streaming service emphasizing recommendations and deep personalization. We offer thousands of movies and TV series to our users and, among other things, personalize titles’ posters. Parker can produce posters with awkward-looking facial expressions, which makes the resulting images unusable. Machine Learning (ML) was used to train an algorithm to do this work instead. This is when Toloka stepped in, which uses minimal efforts of crowd performers from around the globe along with its vast IT infrastructure to label the data.