, and paying customers, don’t have a ready product registration process, don’t require KYC/AML , and you can not use your token immediately, don’t release the tokens immediately try to convince you that the as they grow, and you will profit just from holding it, token’s value will rise “investor”, “investment”, “profit”, “share”, etc. in their communication (unless they speak about themselves), use the words: promise that the token , especially if it’s tradeable before the token being usable for its intended purpose, will be available on cryptocurrency exchanges don’t advertise to their solution’s , only to crypto enthusiasts, intended core user base state that they will realize for the tokens, developments to make demand don’t have a which creates real value for its users. deliberate token economy Such ICO projects won’t be able to build a sustainable business. As more and more people want a share from the crypto-success, authorities become more strict with the unregulated projects. SEC started it, but soon FCA, BaFin and others will follow. ICO projects with the above mentioned characteristics will find themselves in the center of attention. 2018 will be the year when the old ICO rules don’t work anymore. Investigations will be started, followed by class-action lawsuits, frozen bank accounts, panic selling, and valueless tokens. We have to find the way to comply with the regulations. If you like the article, click on Clap so others can notice it easier.