Marketing practices have evolved significantly over time. It began with ancient merchants using basic advertising techniques to promote goods and services. During the Industrial Revolution, marketing gained its modern definition, prompting businesses to differentiate through branding and promotions, and in the 20th century, it expanded to encompass market research, psychology, and communication technologies, shaping theories on consumer behavior and marketing strategies. Today, marketing is essential across all industries, spanning digital marketing, social media, traditional advertising, and public relations. In the digital age, technology plays a pivotal role in leveling the playing field for startups in marketing. Startups can now harness technology to utilize data analytics, AI-driven insights, and personalized strategies for engaging consumers in real-time across various platforms. Social media platforms like Facebook, Instagram, and TikTok are especially vital for startups, providing avenues to creatively connect and interact with their target audiences. These platforms also enable startups to refine their targeting efforts and measure analytics effectively, leveraging technological advancements to compete effectively alongside larger, established companies.
