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Southern denmark is a region in denmark that boasts a thriving startup scene the area has a rich history of entrepreneurship with notable companies such as lego and danfoss being founded in the region the geography of the area is diverse with both coastal and rural areas and a population of over 12 million people technological innovations in the region include advancements in renewable energy and healthcare technology there are several companies founded and headquartered in southern denmark including the aforementioned lego and danfoss as well as ecco shoes and bestseller the region is also home to several universities including the university of southern denmark which has a strong focus on research and innovation the living wage in southern denmark is around 120 dkk per hour or approximately 18 usd the unemployment rate in the region is relatively low at around 45 the city level gdp is also impressive with the city of odense alone contributing over 20 of the regions gdp despite the challenges posed by the covid19 pandemic the startup scene in southern denmark continues to thrive the region has a high rate of new companies starting and a relatively low rate of companies ending this can be attributed to the regions strong focus on innovation and entrepreneurship as well as its supportive business environment overall southern denmark is a region with a rich history of entrepreneurship and a thriving startup scene with its diverse geography strong universities and innovative companies the region is wellpositioned to continue to attract and support new startups in the years to come