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Marbella is a city located on the southern coast of spain in the region of andalusia the area has a population of around 140000 people and is known for its luxury tourism industry and its rich cultural heritage marbella has a growing startup scene with many new businesses emerging in the area over the years the citys location on the costa del sol has made it an attractive location for startups as it provides access to a large pool of talent and resources geographically marbella is located on the southern coast of spain which is known for its diverse economy and strong entrepreneurial spirit the area is home to many startups and small businesses in a variety of industries including tourism real estate and technology the area has several universities including the university of malaga which provide a skilled workforce for startups to draw from in terms of technological innovation marbella and the surrounding areas have made significant strides in recent years particularly in the areas of renewable energy and sustainability the government has invested in the regions technology sector providing tax incentives and other forms of support to encourage growth some notable companies headquartered in marbella include criteo an advertising and marketing technology company and lola market an online grocery delivery service in terms of key historical events marbella is known for its association with the roman empire and the islamic golden age particularly for its role in the reconquista in terms of the living wage the minimum wage in spain is 1050 per month as of 2021 the actual cost of living in marbella is relatively high compared to other spanish cities due to its popularity as a luxury tourism destination the unemployment rate in andalusia which includes marbella is around 233 as of 2021 the area has a diverse job market with a strong focus on the tourism real estate and technology industries in terms of citylevel gdp marbella does not have a separate gdp as it is part of the larger malaga metropolitan area however the malaga metropolitan area has a strong economy with a gdp of around 337114 per capita the rate of new companies starting and ending in marbella is difficult to determine but there has been a significant increase in startup activity in the region in recent years the government and local business organizations have launched several initiatives to support entrepreneurship including incubator programs and funding opportunities overall the startup scene in marbella is growing due to its location on the southern coast of spain and its diverse economy while the cost of living in the area may be high the growing number of startups and access to resources bode well for its future as a hub of innovation and business