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Cheltenham located in gloucestershire uk has a thriving startup scene that is fueled by a rich history of entrepreneurship and technological innovation the area is home to a population of over 116000 people and boasts a diverse range of industries including technology finance and healthcare cheltenham has a long history of producing successful entrepreneurs with notable figures such as john bloor founder of triumph motorcycles and sir david mcmurtry founder of renishaw hailing from the area the city is also home to several universities including the university of gloucestershire and the royal agricultural university which provide a steady stream of talent and innovation to the local startup scene in terms of technological innovation cheltenham is known for its expertise in cybersecurity with companies such as gchq and cyber security associates headquartered in the area other notable companies founded in cheltenham include fashion retailer superdry and software company mhr despite its successes cheltenham has faced its fair share of challenges the city has a living wage of 930 per hour which is slightly higher than the national average and an unemployment rate of 35 however the citys gdp is strong with a value of 35 billion and the rate of new companies starting and ending is relatively stable overall the startup scene in cheltenham is thriving due to a combination of factors including a rich history of entrepreneurship a diverse range of industries and a steady stream of talent from local universities while the city faces some challenges its strong gdp and stable rate of new companies suggest that the startup scene is poised for continued growth and success