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Casablanca morocco is a bustling city with a rich history of entrepreneurship the city is located on the atlantic coast and is the largest city in morocco with a population of over 3 million people the area has a diverse economy with a focus on manufacturing finance and tourism the startup scene in casablanca is relatively new but it is growing rapidly the city has a number of local universities including the university of hassan ii which has a strong focus on entrepreneurship and innovation in recent years there has been a surge in the number of new companies starting up in the area with a particular focus on technology and ecommerce some of the most successful companies to come out of casablanca include hmizate a daily deals website and vendoma an online marketplace there are also a number of international companies that have set up headquarters in the city including ibm and microsoft despite the growth of the startup scene casablanca still faces a number of challenges the unemployment rate in the city is high at around 10 and the living wage is relatively low at around 300 per month additionally the city has a high rate of poverty with many residents living in informal settlements overall the startup scene in casablanca is thriving thanks to a combination of government support a growing pool of talented entrepreneurs and a supportive community of investors and mentors while there are still challenges to be overcome the city has the potential to become a major hub for innovation and entrepreneurship in the years to come
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