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Pretoria the administrative capital of south africa has a burgeoning startup scene that is gaining momentum the city has a rich history of entrepreneurship with many successful businesses being founded here the geography of the area is diverse with a mix of urban and rural areas and a population of over 2 million people technological innovations in the area have been impressive with companies like csir and denel dynamics leading the way in defense and aerospace technology there are many companies founded in the area including naspers the largest media company in africa and the popular ridehailing service taxify the city is also home to several universities including the university of pretoria and tshwane university of technology which have produced many successful entrepreneurs the living wage in pretoria is around 4500 zar per month and the unemployment rate is currently at 291 despite this the citys gdp is growing steadily with a current rate of 25 the rate of new companies starting and ending is also on the rise indicating a thriving startup scene however the city still faces challenges including a lack of access to funding and resources for startups additionally the high unemployment rate and income inequality can make it difficult for entrepreneurs to succeed despite these challenges the startup scene in pretoria is thriving due to the citys diverse population innovative spirit and supportive community with continued investment and support the city has the potential to become a major player in the global startup ecosystem
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