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Ibadan located in the southwestern region of nigeria is a bustling city with a population of over 3 million people the city has a rich history of entrepreneurship with many successful businesses being founded in the area the geography of the area is diverse with a mix of urban and rural areas providing a unique environment for startups to thrive one of the key technological innovations in the area is the use of mobile technology with many startups focusing on developing mobile applications and services companies such as paga a mobile payment platform and andela a software development company have been founded in ibadan and have gone on to achieve great success the city is also home to several universities including the university of ibadan which has produced many successful entrepreneurs and innovators the living wage in ibadan is around 30000 naira per month which is equivalent to approximately 80 usd however the city does face challenges including a high unemployment rate of around 27 and a citylevel gdp of around 4 billion usd the rate of new companies starting and ending is also relatively high with many startups struggling to secure funding and support despite these challenges the startup scene in ibadan is thriving with many entrepreneurs and investors recognizing the potential of the city the unique mix of urban and rural areas combined with a strong entrepreneurial spirit and a focus on mobile technology has created a fertile ground for startups to grow and succeed with continued investment and support the startup scene in ibadan is poised to continue its upward trajectory